Meta reads the same Shopify product data as Google, but its rules for the description field are stricter: plain text, normal case, no links, and it has to say something the title does not. A description that passes Google can still be rejected here.
This is the part that surprises people who already cleaned up their feed for Google. The two platforms read the same product data, and most of the rules overlap — but not all of them.
Meta’s specification is explicit about the description field in a way Google’s is not, and the problems it names are exactly the ones that a bulk import from a supplier tends to create: shouted text, HTML pasted in, links inside the description, or the title copied into it so the field is not empty.
We only list the rules where Meta asks for something Google does not. Repeating the shared ones with a second quote would not tell you anything new.
We only read what your store already publishes to any visitor. No access, no passwords, nothing about your customers.
«Use plain text (not HTML) and don't enter text in all capital letters or include any links.»
This description is written in capital letters. Meta asks for plain text in normal case for Facebook and Instagram catalogs. Rewrite it in sentence case; acronyms in caps are fine.
«Use plain text (not HTML) and don't enter text in all capital letters or include any links.»
This description contains a link. Meta does not allow links inside the product description: the product URL has its own field. Remove the link and leave only the description of the item.
«The description should be different than the title.»
The description just repeats the title. Meta expects them to say different things: the title names the product, the description explains the material, size, fit or what it is for.