This is the one problem on the list with no nuance: no image means no listing. It usually happens with products imported in bulk, or variants added in a hurry, and nobody notices because the store shows a placeholder.
What the policy actually says
«Use a URL that points to an image in a supported file format.»
Official policy · quoted word for word, checked
against the source on 2026-09-20.
This one blocks the product, or the whole account.
How to fix it in Shopify
In Shopify, go to Products and look for the grey placeholder thumbnails: those are the ones at risk.
Upload at least one photo of the complete product, on a plain background.
No collages, no watermarks, no text or logos on top of the image, and no borders.
If a variant looks different, give the variant its own image: Google reads each variant as its own product.
Check your whole store for this
Doing this by hand for one product is easy. Doing it for every product, and for the
store-level rules that suspend accounts, is not. Type your store address and see where you
stand, with the policy quoted next to each finding.
We only read what your store already publishes to any visitor.
No access, no passwords, nothing about your customers.