The description is not decoration: it is a large part of how Google decides which searches your product should answer. An empty description, or one that just repeats the title, leaves that work undone.
What the policy actually says
«Not following these guidelines can lead to disapprovals or limit the serving of your ads.»
Official policy · quoted word for word, checked
against the source on 2026-09-20.
This one costs you visibility rather than blocking you.
How to fix it in Shopify
Write at least a couple of real sentences about the product: what it is, what it is made of, what it is for.
Keep shipping, returns and promotions out of it. Those have their own place and they age badly.
Do not mention other products or link to other pages from inside the description.
In Shopify you can spot the empty ones quickly by exporting your products to CSV and sorting by the description column.
Check your whole store for this
Doing this by hand for one product is easy. Doing it for every product, and for the
store-level rules that suspend accounts, is not. Type your store address and see where you
stand, with the policy quoted next to each finding.
We only read what your store already publishes to any visitor.
No access, no passwords, nothing about your customers.