Broken links almost always come from the menus: a page or collection that was deleted, renamed or unpublished, while the menu kept pointing at its old address.
What the policy actually says
«Technical flaws: Your website contains placeholder content, broken links, or lacks a secure checkout process.»
Official policy · quoted word for word, checked
against the source on 2026-10-04.
This one costs you visibility rather than blocking you.
How to fix it in Shopify
In Shopify: Online Store, then Navigation. Open the main menu and the footer menu.
Click each link from your live store and note the ones that show a "page not found".
Point them to the right page, or delete them from the menu.
If you renamed a page on purpose, add a redirect in Navigation, then URL Redirects.
Check your whole store for this
Doing this by hand for one product is easy. Doing it for every product, and for the
store-level rules that suspend accounts, is not. Type your store address and see where you
stand, with the policy quoted next to each finding.
We only read what your store already publishes to any visitor.
No access, no passwords, nothing about your customers.